Both websites are meant to provide the reader with the most recent news on their latest achievements or newest automobile. Ford and Toyota also provide numerous pictures and videos throughout the website that are accessible in one click. Each website includes information on each of their products as well as engagements with the community.
People all over the world interested in Ford or Toyota can access their websites to search just exactly what they are looking for. Whether it's a young adult looking for their first new car, a parent looking for a family vehicle or an elderly couple in search for an economic safe car, each can find the perfect answer in each website.
As soon as you visit Toyota, it will display its featured news followed by its latest news and tweets on their Twitter account. The reader has access to more than ten articles on its front page. There are also several pictures and videos to look at, each with an article displayed below. There is way too much going on in the Toyota website. As for Ford , it is very well organized. Its front page displays its top 3 most recent news. It then provides a bar where it gives you the options to browse its categories followed by some recent articles. Its simple, clean and straight to the point.
Ford's graphics, use of color, animation and sounds are very strategically organized. There isn't too much that distracts you but the information you are looking for is there. As for Toyota, there is way too much information. There are articles and pictures everywhere. The website looks so plain and boring.
For both websites, the links and other information provided by the site are easily accessible.
I believe Ford website is better because I find it to be more easy accessible and simple. Unlike Toyota, there is text and text and text everywhere. I get lost.
http://pressroom.toyota.com/
https://media.ford.com/content/fordmedia/fna/us/en.html
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